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5 Ways the eBook market is changing

Posted by Anne Gaynor

Mar 30, 2015 2:37:07 PM


This week techcrunch hit another nail in the coffin of eBooks, or so it seemed, with their article entitled “Publisher Revenues Down as eBook Buying Slows”. They are not alone. We have seen similar commentary from Publishers Weekly (“For Books, Print is Back”) and Gizmodo (“Coffin For a Kindle: The eBook Market is Dying in the UK”). But here at ePubDirect we beg to differ. It is not the end, just a change. Here is where we see the change most:

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Leaving the Nest - Expanding your eBook Sales Outside of the US

Posted by Leana Riveria

Mar 30, 2015 2:37:00 PM

We’ve all heard the saying, “Go big or go home.” For selling eBooks the saying should be “Go Big and Leave Home.” In other words – it’s time to get out of your comfort zone and ramp up your international sales strategy.

A recent DBW article, “Emerging Global Internet Users, Young, Social, Read English” says it all. To give you a short synopsis, the article focuses on a Pew study that studied Internet use in emerging and developing countries. The study found that there is a “greater receptivity, on balance, to nonfiction and other information-based content that’s delivered via digital channels.”

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Why HTML5 may not be the answer.

Posted by Joe Lennon

Mar 30, 2015 2:36:00 PM

Published on Digital Book World "Expert Publishing Blog" 13th Feb 2015.

Many digital publishers agree HTML5 is one of the best mediums not only for outputting ebook content but for authoring it, too. Personally, I’m not so sure.

At this year’s Digital Book World conference, I attended a panel session titled, “In Publishing’s Multi-Tech Future, Is HTML5 the ‘Magic Bullet’?” The main debate was centered on how HyperText Markup Language (HTML), and in particular HTML5, can revolutionize the process of producing a book. I say ‘debate,’ but in reality the entire panel was in favor of using HTML5 not only as an output medium for ebooks but also for authoring them in the first place. But I’m not convinced HTML5 is really the best way for authors to write content.

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Topics: HTML

How to make the most of Youtubers and vloggers

Posted by Aoife Dowling

Mar 30, 2015 2:36:00 PM

Here at ePubdirect, we often spend some of our break time watching and sharing viral videos on Youtube, or catching up with the exploits of our favourite vloggers (video bloggers). Youtube is a creative, open, social tech-forward space - not unlike the world of eBook publishing. It's no surprise, then, that Youtube and publishing have intersected somewhat. 

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Topics: Marketing, The eBook Market

Onix 3 101 - the dummies guide.

Posted by Joe Lennon

Mar 30, 2015 2:35:00 PM

Now that we're in 2015, there's a lot of discussion about ONIX 3, specifically around the topic of the sunset date, EDItEUR support and what this all means for publishers and other industry stakeholders. In this post, we'll explore what ONIX 3 means for your business, and how to be prepared to migrate.

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Topics: Technical Stuff

eBook Metadata for Mega Results

Posted by Patrick Crowley

Mar 30, 2015 11:49:00 AM

Metadata for Mega Results

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Topics: Marketing

Breaking Bad and eBook Publishing

Posted by Patrick Crowley

Mar 30, 2015 11:21:00 AM

We have some staunch Breaking Bad fans here in ePubDirect. Over coffee recently (the team have breakfast together every Friday), we got talking about how Walter White & Co. would handle eBook distribution. As you can imagine, we drew some interesting parallels. Although not many publishers want to go from being book loving professionals to violent, millionaire drug kingpins, there are still plenty of lessons eBook publishers can learn from Walter White’s mesmerizing transformation in Breaking Bad.

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Topics: Marketing

How to Create Visibility for your eBooks

Posted by Patrick Crowley

Mar 30, 2015 11:20:00 AM

Creating Visibility - The Art of SEO for Amazon

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Topics: Marketing

Why Awards are Important

Posted by Claire O'Brien

Mar 30, 2015 11:19:00 AM

Do Awards Really Matter?

In October every year, the publishing world waits to hear the winner of The Man Booker Prize. The Oscars of the publishing industry, The Man Booker Prize generates column inches and comment and though not everyone might agree with the choice made, the winning title is sure to become a bestseller. The Man Booker Prize is so prestigious to be nominated bestows credibility to each author, agent and publisher involved. They are, by the simple virtue of their selection, deemed to be the best.

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Topics: Marketing

Children’s eBooks: Opportunity Knocks

Posted by Patrick Crowley

Mar 30, 2015 11:18:00 AM

One of the most common topics we seem to be talking to publishers about recently is children’s eBooks, Formats and the market.  As publishers get more comfortable with the day to day elements of ebook publishing – attention does seem to be turning to genres like kids eBooks, which has been underdeveloped to date. During the first four months of 2013, sales of children’s ebooks in the US dropped 44% from the prior year, totalling approximately $59 million for Q1. At the same time, adult eBook sales were up 12%, so at first glance, it doesn’t look good for the children’s market.

As you can see from the graph below, children’s books have one of the largest ‘share of purchase’ discrepancies in print vs digital:

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Topics: Strategy, Marketing

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