First it was the Twilight saga. Next, The Hunger Games. This year, it’s all about Divergent and Game of Thrones. In recent years, not a summer goes by without the appearance of a gripping fantasy series to dominate newspaper headlines, conversations and poolside deckchairs. From Vampires to Werewolves, from Dementors to Basilisks - the market is going zombie crazy for fantasy. Social media and the rise of self-publishing has allowed niche fiction to go to viral - turning ordinary folk into superstar authors and royalties into megabucks.
There’s clearly a taste for fantasy. These success stories have created opportunities for mid-range fantasy series: particularly those aimed at adult readers. In their March 2014 ‘Books and Consumers’ report, Nielsen reported that sales of adult fantasy fiction increased in 2013. Self-published fantasy series, in particular, are gaining sales traction. Speaking at the Literary Consultancy Conference in June, Steve Bohme commented that thrillers and fantasy titles were the fastest-growing genres in self-publishing in 2013.