Our Blog

What is happening in digital today and predicting trends for tomorrow

Posted by Sheila Cotter

Nov 14, 2014 8:13:00 PM

Blog from our CTO Joe Lennon from talk at Futurebook 2014.

"Today: Mobile is eating the world

We need to stop talking about "preparing for mobile" as if mobile is something from the future. The fact is: it's already here, and has been for some time. In 2014, smartphones and tablets accounted for almost half of all consumer electronics revenue globally. These are devices that didn't even exist just seven years ago. In 2008, this figure was just six percent.

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Topics: Analytics

Our new platform...The Best just got Better!

Posted by Sheila Cotter

Nov 7, 2014 3:12:05 PM

With the launch of our new, enhanced platform for Global eBook distribution, many publishers will for the first time have quick and easy access to comprehensive market intelligence. We’re justifiably proud of the new platform--which was released to all current ePubDirect customers Monday 3rd November 2014 --it offers a suite of crisp dashboards and concise, timely reports that make it dramatically easier to stay on top of expanding markets. Or, to put it in the words of Michael Bhaskar, Digital Publishing Director at Profile Books, “ePubDirects’s analytics system is brilliant. Detailed, powerful and user friendly, it is a best in class product offering real and helpful insights. This is a publishing tool fit for the age of data.”

Keep Your Fingers on the Pulse

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Topics: The eBook Market, Analytics

ePubDirect are hiring.....again!

Posted by Sheila Cotter

Oct 31, 2014 4:53:00 PM

 

ePubDirect is built on a passion for books and technology, providing award winning eBook distribution services to publishers around the world. Our business is managing eBook distribution and sales, making it as easy as possible, enabling the pursuit of global opportunities that would have been unimaginable a decade ago. As a technology company, our business is built on being agile enough to anticipate the road ahead. We know the pace of change is relentless, the twists and turns unexpected, and The Next Big Thing is always around the corner.

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Topics: Off Topic Stuff!

eBook Subscription Services - Does the Netflix model work?

Posted by Sheila Cotter

Oct 16, 2014 5:00:00 PM

eBook Subscription Services - does the Netflix model work with eBooks?
It seems like the entire world is talking about eBook subscription services right now. Since news of Amazon's Kindle Unlimited service, there has been much discussion about the subscription model, how it affects publishers and authors, and that price point - just $9.99 per month. In this blog post, we'll dig into how the subscription model works, and what it means for readers, authors, publishers and the competitive landscape in general.

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Topics: The eBook Market

Optimising Your Sales and Marketing Strategy Based on Analytics.

Posted by Sheila Cotter

Oct 10, 2014 4:00:00 PM

We believe that one of the great advantages of digital technology is that it offers businesses the opportunity to access data on what works best in terms of marketing and sales strategies. Yet any piece of information is only as good as the tools used to collect and analyse it. Here’s how to optimise your sales and marketing strategy based on analytics:

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Topics: Analytics

Amazon gambles on the kids

Posted by Sheila Cotter

Oct 2, 2014 5:30:00 PM

Great piece which featured on the Digital Book World "Expert Publishing Blog" from our CEO Gareth Cuddy:

"Amazon’s announcement of their Kindle Kids’ publishing software platform probably caught very few in the industry off-guard. It’s been clear that Amazon’s ambition is to become both the publisher and the retailer, which, irrespective of what the industry feels, lines up perfectly with Amazon’s stated goal of delivering better value to their customers.

I thought it would be interesting to explore what Amazon’s goal is here and whether it will work. It boils down to three questions for me;
  • Are Amazon meaningfully disrupting the paradigm?
  • Will it work?
  • Is Kids’ Publishing the right genre for Amazon to be betting on?
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The Evolution of eBook Sales!

Posted by Sheila Cotter

Sep 26, 2014 5:00:00 PM

ePubDirect formed in July 2009. The history of the eBook may not be a long one, but notable trends in the ePublishing industry are already emerging. More and more, eBook publishers are relying on data analytics to guide their sales and marketing practices. As we engage with books in new ways, publishers are seeking innovative methods of data tracking to shape the book industry into a form that pleases everyone. Here at ePubDirect we are building a new unique analytics package which will be the most sophisticated business intelligence tool in the industry and is launching early October so be sure to stay tuned. This will give analytics a whole new meaning by being able to drill down to detailed content that will maximise pricing decisions across various territories. 

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How analytics will drive your Competitive Advantage

Posted by Sheila Cotter

Sep 18, 2014 6:30:00 PM

At ePubDirect, we are redesigning our platform and vastly upgrading our Analytics packages. “Data isn’t meaningful until the human brain processes it- Russell Ackoff”. For all of the talk about “Big Data,” what most publishers really want is the knowledge behind the data in order to make better, more informed decisions. And that means having great, simple to use analytics technology to slice, dice and assemble all that data into actionable intelligence. You need insightful information, which will provide you with answers and intelligence on which to base good business decisions. For example:
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Information and the Digital Age: Why Speed and Accessibility Matter in eBook Analytics.

Posted by Sheila Cotter

Sep 11, 2014 5:30:00 PM

At ePubDirect, one of our prevailing principles is “you can’t grow what you can’t measure.” So when it comes to eBook sales and your analytics, the two most important elements are Speed and Accessibility. Why? If you can’t access your analytics easily and quickly during a crucial sales campaign or eBook release, then how do you know what’s working and what’s flopping in your marketing campaign? Getting the numbers 30 days later after the fact won’t help your selling strategy.

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Topics: Metadata, Technical Stuff, Analytics

ePubDirect expands to the United States!

Posted by Sheila Cotter

Sep 4, 2014 5:30:00 PM

We are so proud to announce that ePubDirect have just opened our first office in the United States! Over the past year we have taken on more and more US clients so the time was right for us to put a team in place on the ground. So off our intrepid CEO trekked and we now have a fabulous office in the heart of New York City on Madison Avenue.

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