Our Blog

eBook Subscription Services - Does the Netflix model work?

Posted by Sheila Cotter

Oct 16, 2014 5:00:00 PM

eBook Subscription Services - does the Netflix model work with eBooks?
It seems like the entire world is talking about eBook subscription services right now. Since news of Amazon's Kindle Unlimited service, there has been much discussion about the subscription model, how it affects publishers and authors, and that price point - just $9.99 per month. In this blog post, we'll dig into how the subscription model works, and what it means for readers, authors, publishers and the competitive landscape in general.

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Topics: The eBook Market

Optimising Your Sales and Marketing Strategy Based on Analytics.

Posted by Sheila Cotter

Oct 10, 2014 4:00:00 PM

We believe that one of the great advantages of digital technology is that it offers businesses the opportunity to access data on what works best in terms of marketing and sales strategies. Yet any piece of information is only as good as the tools used to collect and analyse it. Here’s how to optimise your sales and marketing strategy based on analytics:

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Topics: Analytics

Amazon gambles on the kids

Posted by Sheila Cotter

Oct 2, 2014 5:30:00 PM

Great piece which featured on the Digital Book World "Expert Publishing Blog" from our CEO Gareth Cuddy:

"Amazon’s announcement of their Kindle Kids’ publishing software platform probably caught very few in the industry off-guard. It’s been clear that Amazon’s ambition is to become both the publisher and the retailer, which, irrespective of what the industry feels, lines up perfectly with Amazon’s stated goal of delivering better value to their customers.

I thought it would be interesting to explore what Amazon’s goal is here and whether it will work. It boils down to three questions for me;
  • Are Amazon meaningfully disrupting the paradigm?
  • Will it work?
  • Is Kids’ Publishing the right genre for Amazon to be betting on?
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The Evolution of eBook Sales!

Posted by Sheila Cotter

Sep 26, 2014 5:00:00 PM

ePubDirect formed in July 2009. The history of the eBook may not be a long one, but notable trends in the ePublishing industry are already emerging. More and more, eBook publishers are relying on data analytics to guide their sales and marketing practices. As we engage with books in new ways, publishers are seeking innovative methods of data tracking to shape the book industry into a form that pleases everyone. Here at ePubDirect we are building a new unique analytics package which will be the most sophisticated business intelligence tool in the industry and is launching early October so be sure to stay tuned. This will give analytics a whole new meaning by being able to drill down to detailed content that will maximise pricing decisions across various territories. 

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How analytics will drive your Competitive Advantage

Posted by Sheila Cotter

Sep 18, 2014 6:30:00 PM

At ePubDirect, we are redesigning our platform and vastly upgrading our Analytics packages. “Data isn’t meaningful until the human brain processes it- Russell Ackoff”. For all of the talk about “Big Data,” what most publishers really want is the knowledge behind the data in order to make better, more informed decisions. And that means having great, simple to use analytics technology to slice, dice and assemble all that data into actionable intelligence. You need insightful information, which will provide you with answers and intelligence on which to base good business decisions. For example:
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Information and the Digital Age: Why Speed and Accessibility Matter in eBook Analytics.

Posted by Sheila Cotter

Sep 11, 2014 5:30:00 PM

At ePubDirect, one of our prevailing principles is “you can’t grow what you can’t measure.” So when it comes to eBook sales and your analytics, the two most important elements are Speed and Accessibility. Why? If you can’t access your analytics easily and quickly during a crucial sales campaign or eBook release, then how do you know what’s working and what’s flopping in your marketing campaign? Getting the numbers 30 days later after the fact won’t help your selling strategy.

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Topics: Metadata, Technical Stuff, Analytics

ePubDirect expands to the United States!

Posted by Sheila Cotter

Sep 4, 2014 5:30:00 PM

We are so proud to announce that ePubDirect have just opened our first office in the United States! Over the past year we have taken on more and more US clients so the time was right for us to put a team in place on the ground. So off our intrepid CEO trekked and we now have a fabulous office in the heart of New York City on Madison Avenue.

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8 Social Media Tips To Grow eBook Sales!

Posted by Sheila Cotter

Aug 18, 2014 4:30:00 PM

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Topics: Marketing

Supply Chain Excellence Accreditation for ePubDirect

Posted by Patrick Crowley

Jul 23, 2014 9:25:00 AM

Our focus is on delivering a powerful, collaborative and trustworthy eBook distribution offering. At ePubDirect, we love books, we are passionate about what we do and we listen closely to the needs of our customers.  We excel in streamlining, enabling and empowering our customers every day. As part of this commitment to excellence, ePubDirect apply to Book Industry Communication (BIC) for evaluation under the Supply Chain Excellence Accreditation scheme on an annual basis, and are delighted to announce that our status 'for innovative use of technology in the book industry supply chain' has been renewed.

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Topics: About ePubDirect

Vampires and Dystopia: How to hook readers on a fantasy series

Posted by Aoife Dowling

Jul 17, 2014 10:01:00 AM

First it was the Twilight saga. Next, The Hunger Games. This year, it’s all about Divergent and Game of Thrones. In recent years, not a summer goes by without the appearance of a gripping fantasy series to dominate newspaper headlines, conversations and poolside deckchairs. From Vampires to Werewolves, from Dementors to Basilisks - the market is going zombie crazy for fantasy. Social media and the rise of self-publishing has allowed niche fiction to go to viral - turning ordinary folk into superstar authors and royalties into megabucks.

There’s clearly a taste for fantasy. These success stories have created opportunities for mid-range fantasy series: particularly those aimed at adult readers. In their March 2014 ‘Books and Consumers’ report, Nielsen reported that sales of adult fantasy fiction increased in 2013. Self-published fantasy series, in particular, are gaining sales traction. Speaking at the Literary Consultancy Conference in June, Steve Bohme commented that thrillers and fantasy titles were the fastest-growing genres in self-publishing in 2013.

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Topics: Marketing

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