Our Blog

Data Analysis – Getting Started

Posted by Sheila Cotter

Dec 19, 2014 2:08:47 PM

Great blogpost below from our Senior Data Analyst - Anne Gaynor. 

So here’s the thing…I have a lot of experience in working with data, over two decades in fact.  In that time I have seen the area progress from blue screen replicas of spreadsheet reports to dashboards with embedded smart maps for geographic analysis.  But, as the saying goes, the more things change, the more they stay the same.  And here are what I have found to be the consistent points of data analysis:

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Make the Most of iTunes

Posted by Sheila Cotter

Nov 28, 2014 3:39:00 PM

Our Retailer Manager, Helen Burnett has great tips and tricks for you.

"In our experience, Apple are among the most selective ebook sellers – not only do they have automated checks in place to ensure that they have all required metadata information and that your ebook files meet the industry standards, they also have a team of people dedicated to ensuring your book metadata is accurate and correct, and that your content falls within their specified guidelines.

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What is happening in digital today and predicting trends for tomorrow

Posted by Sheila Cotter

Nov 14, 2014 8:13:00 PM

Blog from our CTO Joe Lennon from talk at Futurebook 2014.

"Today: Mobile is eating the world

We need to stop talking about "preparing for mobile" as if mobile is something from the future. The fact is: it's already here, and has been for some time. In 2014, smartphones and tablets accounted for almost half of all consumer electronics revenue globally. These are devices that didn't even exist just seven years ago. In 2008, this figure was just six percent.

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Topics: Analytics

Our new platform...The Best just got Better!

Posted by Sheila Cotter

Nov 7, 2014 3:12:00 PM

With the launch of our new, enhanced platform for Global eBook distribution, many publishers will for the first time have quick and easy access to comprehensive market intelligence. We’re justifiably proud of the new platform--which was released to all current ePubDirect customers Monday 3rd November 2014 --it offers a suite of crisp dashboards and concise, timely reports that make it dramatically easier to stay on top of expanding markets. Or, to put it in the words of Michael Bhaskar, Digital Publishing Director at Profile Books, “ePubDirects’s analytics system is brilliant. Detailed, powerful and user friendly, it is a best in class product offering real and helpful insights. This is a publishing tool fit for the age of data.”

Keep Your Fingers on the Pulse

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Topics: The eBook Market, Analytics

ePubDirect are hiring.....again!

Posted by Sheila Cotter

Oct 31, 2014 4:53:00 PM

 

ePubDirect is built on a passion for books and technology, providing award winning eBook distribution services to publishers around the world. Our business is managing eBook distribution and sales, making it as easy as possible, enabling the pursuit of global opportunities that would have been unimaginable a decade ago. As a technology company, our business is built on being agile enough to anticipate the road ahead. We know the pace of change is relentless, the twists and turns unexpected, and The Next Big Thing is always around the corner.

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Topics: Off Topic Stuff!

eBook Subscription Services - Does the Netflix model work?

Posted by Sheila Cotter

Oct 16, 2014 5:00:00 PM

eBook Subscription Services - does the Netflix model work with eBooks?
It seems like the entire world is talking about eBook subscription services right now. Since news of Amazon's Kindle Unlimited service, there has been much discussion about the subscription model, how it affects publishers and authors, and that price point - just $9.99 per month. In this blog post, we'll dig into how the subscription model works, and what it means for readers, authors, publishers and the competitive landscape in general.

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Topics: The eBook Market

Optimising Your Sales and Marketing Strategy Based on Analytics.

Posted by Sheila Cotter

Oct 10, 2014 4:00:00 PM

We believe that one of the great advantages of digital technology is that it offers businesses the opportunity to access data on what works best in terms of marketing and sales strategies. Yet any piece of information is only as good as the tools used to collect and analyse it. Here’s how to optimise your sales and marketing strategy based on analytics:

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Topics: Analytics

Amazon gambles on the kids

Posted by Sheila Cotter

Oct 2, 2014 5:30:00 PM

Great piece which featured on the Digital Book World "Expert Publishing Blog" from our CEO Gareth Cuddy:

"Amazon’s announcement of their Kindle Kids’ publishing software platform probably caught very few in the industry off-guard. It’s been clear that Amazon’s ambition is to become both the publisher and the retailer, which, irrespective of what the industry feels, lines up perfectly with Amazon’s stated goal of delivering better value to their customers.

I thought it would be interesting to explore what Amazon’s goal is here and whether it will work. It boils down to three questions for me;
  • Are Amazon meaningfully disrupting the paradigm?
  • Will it work?
  • Is Kids’ Publishing the right genre for Amazon to be betting on?
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The Evolution of eBook Sales!

Posted by Sheila Cotter

Sep 26, 2014 5:00:00 PM

ePubDirect formed in July 2009. The history of the eBook may not be a long one, but notable trends in the ePublishing industry are already emerging. More and more, eBook publishers are relying on data analytics to guide their sales and marketing practices. As we engage with books in new ways, publishers are seeking innovative methods of data tracking to shape the book industry into a form that pleases everyone. Here at ePubDirect we are building a new unique analytics package which will be the most sophisticated business intelligence tool in the industry and is launching early October so be sure to stay tuned. This will give analytics a whole new meaning by being able to drill down to detailed content that will maximise pricing decisions across various territories. 

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How analytics will drive your Competitive Advantage

Posted by Sheila Cotter

Sep 18, 2014 6:30:00 PM

At ePubDirect, we are redesigning our platform and vastly upgrading our Analytics packages. “Data isn’t meaningful until the human brain processes it- Russell Ackoff”. For all of the talk about “Big Data,” what most publishers really want is the knowledge behind the data in order to make better, more informed decisions. And that means having great, simple to use analytics technology to slice, dice and assemble all that data into actionable intelligence. You need insightful information, which will provide you with answers and intelligence on which to base good business decisions. For example:
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